How to Use AI DMs to Build a Community on Instagram

How to Use AI DMs to Build a Community on Instagram (Not Just Sell)

How to Use AI DMs to Build a Community on Instagram (Not Just Sell)

How to Use AI DMs to Build a Community on Instagram (Not Just Sell)

May 17, 2025

TL;DR

Most people use AI DMs to sell. Smart brands use them to connect. In this post, you’ll learn how to use AI-powered Instagram messages to start genuine convos, build loyalty, and turn followers into a thriving community—with Gramlab doing the heavy lifting.

What Most People Get Wrong About AI Messaging

Let’s get this straight: automation ≠ spam.

Yes, AI DMs can send messages fast. But if you treat every conversation like a pitch, you’ll burn trust faster than you gain clicks.

The real opportunity? Using AI to start real conversations at scale.

"Automating Instagram DMs with AI chatbots can save time, improve customer interactions, and boost engagement." (Quidget)

Why Community > Cold Sales

People don’t open Instagram hoping to be sold to.

But they love:

  • Feeling like they belong 💬

  • Getting personal responses 🤳

  • Being seen and heard 👀

Community-first messaging creates a loop: More conversations → More loyalty → More conversions (later).

AI lets you scale that without sacrificing the human touch.

How to Use AI DMs to Build Real Connections

Here’s what’s working right now for brands and creators using Gramlab:

Cover of a blog on AI setters : https://www.gramlab.io/blog/the-future-of-instagram-growth-ai-dm-setters-(exclusive-early-access-)

1. 🧲 Ask Questions, Not Pitch Lines

Instead of leading with an offer, open with something like:

“Hey! Quick one—are you a freelancer or do you run a team?”

This invites a response. It’s casual. And it starts a dialogue.

2. 👀 Use Contextual Starters

Gramlab can scrape people who follow specific accounts. Use that info:

“Saw you follow @xyzagency—are you also in the marketing space?”

It shows you did your homework—even if the AI did it for you.

3. 🙌 Follow Up Like a Human

Life gets busy. People forget. AI doesn’t. Set your DMs to follow up after 24–48 hours with:

“Hey! Just looping back on my last message—would love to hear your take.”

No pressure. No spam. Just presence.

4. 🔗 Add Value Before You Ask

Share free guides, podcast episodes, quick wins. Lead with value:

“I just dropped a 2-min guide on improving IG reach—want me to send it?”

You’re not selling—you’re helping. That builds trust.

The Gramlab Setup to Make This Work

✅ Scrape followers of relevant accounts
✅ Customize your DM flows (or use our templates)
✅ Use slave accounts to scale outreach
✅ Set delays and timing that feel natural
✅ Track replies and optimize over time

Gramlab does the busy work. You show up when it matters.

AI Instagram Chatbot

"Instagram automation uses AI tools to handle routine tasks like responding to DMs, managing comments, and sending quick replies." (Wati)

Results from Brands That Use This Strategy

📌 A digital creator saw reply rates jump from 8% to 24% just by switching to value-first DMs.
📌 A fitness coach used contextual ice-breakers to build a 1,000+ member IG community in 3 weeks.
📌 An ecom founder turned DMs into a feedback loop—fueling both product ideas and loyal fans.

You don’t need a massive audience. You need the right conversations.

Conclusion

AI DMs aren’t just about outreach. They’re about connection.

With Gramlab, you can scale human-like conversations that actually build something: community, trust, and long-term growth.

Not every DM has to sell. Some just have to start something.

👉 Whatsapp to get early access.


Théo R.


FAQ

1. Can AI really feel human?

2. Will people know it’s automated?

3. Is this only for sales?

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More story views, More Sales.